Cuban Council DidBackend Concept Design Frontend IA Identity
When Aptana came to us for a refresh to their existing brand and website, we were intrigued. The challenge was to develop a content hierarchy that could easily organize and communicate their broad range of development solutions.
We began the engagement by adhering to a sitemap & content structure similar to what they were currently using - this allowed us to maintain their current SEO positioning and the ease of use that their customers were accustomed to.
The site itself was built via a Ruby-based implementation of statically rendered content which allowed for a minimum of code redundancy and gave them a more simplified approach to their content updates.