Bell Pixel Campaign ANTI- Records

Department of Labor & Art

Aupeo Site Design for Aupeo, c.2008

Friends and music and toys, hell yeah!

Cuban Council Did

Backend Concept Design Frontend IA Identity

The concept behind Aupeo is to base music recommendations on your emotional state, which allows to you to finetune a "mood" and thereby queue up a complimentary playlist. And to involve your friends in this endeavor, of course.

For us, the project started with branding which quickly evolved into designing and modeling a mascot that could be personalized to represent an individual's favorite genre. The final animations and 3D renders were done in collaboration with Scott Hubbard of PLASTK - see some of the animation work over at

Once the identity was sorted out, we dove into the website work. From IA through concept and visual design, we made a strong push to steer clear of "web 2.0" shine & bevels to build a longer-lasting, more subtle look.

fig. 1
Character sketches
fig. 2Character sketches
fig. 3
Aupeo Animation
fig. 2Aupeo Animation
fig. 4