Aupeo Site Design Chloe & Isabel

Department of Labor & Art

Facebook Logo for Facebook, c.2005

We Made It, Mark.

Cuban Council Did

Backend Concept Design Frontend IA Identity

Back when nobody gave a toss about thefacebook.com, we were visited by one Mr. Zuckerberg at our SF offices. Quizzically, he asked us "Tell me... guys, what is 'design'?" In response, we pulled out this awesome kick-ass logo from our backpacks, flicked it casually across the table and said ... "Mark. Dude. Does this answer your question?"

Joe Kral of Test Pilot Collective helped us out in creating this rock solid identity, which Peter Markatos later helped refine and extend to business cards and letterhead.

Did You Know:
The Twitter logo was in fact ALSO conceived in the Cuban Council offices, though not by us, but by Linda Leow, back then associated with Future Farmers.

We did it.
fig. 1We did it.
Free Gold! 1/2 Mil. Users Celebratory Edition.
fig. 2Free Gold! 1/2 Mil. Users Celebratory Edition.
Mark Zuckerberg
fig. 5Mark Zuckerberg
The bezier curve that changed the world
fig. 6The bezier curve that changed the world
The scene where Joe (played by himself) reveals the new logo
fig. 8The scene where Joe (played by himself) reveals the new logo
“I made it [Facebook] blue because I'm colorblind.” - Mark Zuckerberg
A re-enactment of its creation.
fig. 3A re-enactment of its creation.
A napkin sketch and a blue pen
fig. 4A napkin sketch and a blue pen
Photo by http://www.flickr.com/photos/researchgirl/
fig. 7Photo by http://www.flickr.com/photos/researchgirl/
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