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Department of Labor & Art

iBend for Widget Factory, c.2008

Bend it like a ding dong.

Cuban Council Did

Backend Concept Design Frontend IA Identity

The folks from the Widget Factory needed a simple storefront to test the market for an iPhone stand that they had just invented.

We at Cuban Council were interested in determining just how simply we could produce an e-commerce website that allowed content management flexibility and sustainable growth, and, additionally, how workflow customizations could drastically simplify the pick/pack/ship process. The end result was the iBend store - a very low overhead platform that allowed the Widget Factory to focus on building their product line.

Aside from the mobile-mindful website and storefront, Cuban Council also created the logo mark as well as various other marketing pieces for the growing company and its catalog of products, which also includes the compostable iPhone 4/4S ecoSnap case

fig. 1
Home Page
fig. 2Home Page
Product Details
fig. 4Product Details
The Entertainer
fig. 6The Entertainer
2 Pack
fig. 32 Pack
Cart/Checkout Page
fig. 5Cart/Checkout Page
iBendXL for iPad®
fig. 7iBendXL for iPad®