Cuban Council DidBackend Concept Design Frontend IA Identity
Having partnered with ShopIgniter on one or two earlier projects, we were quite familiar with the company, its culture, and its offerings. While steadily growing their portfolio and client services, it quickly came time for them to focus on their own needs, which would result in a refreshing their identity and website for a more confident, cozy ride into the bright and glorious future.
Shopping with fire, where to begin? We worked hard to find a balance between the digital and physical worlds, combining flames with pixels in what would result in a fun and flexible mark that naturally seeded the website design concept, ultimately setting a tone that carried throughout.
In the end, we feel that we really locked up a tight brand aesthetic for the Portland-based start-up and we look forward to watching them grow into their charming new personality.