Have it, want it, need it, got it, swap it.
Cuban Council DidBackend Concept Design Frontend IA Identity
Swaptree [dot com] hired Cuban Council to rethink their brand under a simplified new name, Swap. In early explorations it made sense to take the brand back into the physical space... or did it?
Anyway, Swaps led to spots, which led to stickers and the most subtle gorilla branding effort to be imagined to date, or was it?
However it all went down, we had a great time working with the wicked smart (they're in Boston) team of visionaries at Swap and we're excited to see how they impact the future, for all of us.
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Approved by El Presidente